Chez Valois was mandated in 2011 to review the overall identity of the Point G brand. "The challenge of the mandate was both to express and evoke the pleasure of gastronomy while depicting the enthusiasm, passion and humour of the colourful chief proprietors of Point G, Thierry and Julien. Our challenge was to create an intimacy, an interaction with the consumer, in a way that makes the initiated smile and charms even the most timid. The words appearing in fuchsia on the packaging are those associated with gastronomy and good food. Both catchy and intriguing, they surprise and titillate the imagination. The mouth-watering images depict the freshness and finesse of the product. The structural design of the boxes, in turn, provides the packaging platform with its distinctive character, enhances the sensory experience for the consumer, and allows for fun and engaging store displays. The result of the packaging platform is powerful, while speaking with finesse and humour. " Have fun!