Turning Impressionism into Hyperrealism

Turning impressionism into hyperrealism

Take a look at this hilarious ad campaign – an eyewear company set to show their customers just how good their lenses are. The campaign was created by Y&R Paris, and features a series of ads for eyewear retailer KelOptic, showing impressionist paintings brought into focus. The tagline states: “Turning impressionism into hyperrealism.” These ads got the recognition and received a merit award in this year’s One Show.

 

Turning impressionism into hyperrealism

Turning impressionism into hyperrealism

Turning impressionism into hyperrealism

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