UNICEF and Qantas are running “5 Fund”, an Australian campaign designed to inspire a nation to turn something that they think is practically useless, the 5c piece, into the most powerful coin in the world. To the average Aussie a 5 cent piece is seen as almost useless. Every day it’s simply discarded and left behind. Some would even go as far as to say the 5c piece is becoming more of a hassle to carry around than to have as a valuable piece of currency. To a child in a far off land, that same 5 cent piece is immensely powerful, and has the ability to supply clean drinking water for two days. Launched in May on 5Fund.org.au, the campaign is running on board Qantas flights, through print and online. It also has touch points at all domestic terminals across Australia.