Created by creative team GRANtipo with creative director Sergio Daniel García the following wine collection was designed for Señorío de Somalo using a unique range of materials. "The project consisted of creating a series of graphic elements that, putting aside the established canons, are able to be sustained over time, emphasizing on the innovation of their materials. We wanted to take a good product, the wine from the Bodegas Señorío de Somalo, and turn it into something unique with a collection of limited edition bottles packed with information, with the use of BIDI codes, which offer us the possibility of creating minimalist labels, expandable with a simple gesture: when scanning the code with a mobile we’re literally taking you into the world of the winery. The collection’s name is Cuatro Almas (Four Souls). The “souls” represents the different varieties that the winery hosts. The whole collection is about this number: four collections with four bottles each:
Chess / Steel: Pawn, Horse, Queen and King. Allows us to maintain the wine with an optimum temperature in the bureau.
Poker / Packaging of cork: Hearts (Young Wine), Clubs (Nurture), Diamonds (Reserve) and Picas (Grand Reserve). The cork becomes a canvas of memories, where you can pin photos, etc.
Spanish Deck / Wood: Bastos, Swords, Coins, Cups.
Hand, Stone, Paper, Scissors / Sandpaper.