Contemporary product design studio MOAK has created a modern desk lamp that requires money to activate. “We have become light dependents and without it we would have long, sad and in-officious nights, but we have forgotten that it is a resource that we must pay for and we even misspend. What if a lamp helps us to be aware of the value of light, energy, and money? DINA needs money to activate, coins are the ones who transmit power to let it shine. It is more than just a lamp; it is a different way to light up our consciousness.” So, if you need a light you have to pay simmediately for it! Great idea, don’t you think?