Avid athletes always need gear that allows them to evolve and improve their performance. With smartwatches used to assist in collecting and delivering torrents of vital information, the traditional placement has always been a distraction. The “Shift” band by Edgegear wants to change the way people interact with devices while still staying focused. Designed in Norway, the band offers an easy fit for both left and right-handed users. The founders James Gilmore and Andrew Green made the first 24 prototypes on their own 3D printer. These iterations resulted in a comfortable and secure fit that weighs approximately 50% less than traditional bands. It has an adjustable strap that fits small to large sized wrists and comes with three loop sizes to choose from ensuring a custom fit and goes on and off easier and faster than a traditional band. The Shift band fits smartwatches like the apple “watch”, pebble, as well as fitness training versions by Garmin and Timex.