Live Ads: The Nap Tour by Casper

Casper, a US mattress company, has come up with a very novel way to market its special foam mattresses: a nap tour of the United States. They’ve created this special nap pod on wheels which is travelling around the States through September and October this year. Some lucky inhabitants of Boston, NYC, D.C., Philadelphia, Nashville, Atlanta, and Miami will be able to snooze in one of four very relaxing looking pods available, and try out Casper’s famous mattresses. Want to try? Visit their website.

Birch & Waite Professional Advertisement

In 2014 Birch & Waite approached Evo Agency to launch a range of batch-crafted sauces for the professional food service industry. They identified a critical lack of differentiation between these high-end sauces and low quality mass produced alternatives, then used an impactful creative approach to integrate a successful launch across multiple media and target groups.

Wilkinson Sword: Break The Routine

Wilkinson Sword has launched “Break the Routine”, a print advertising campaign for the Hydro 5 Groomer, targeting fashion-savvy Londoners. The three ads, run in press, OOH and indoor posters, play on the mundane routine of shaving and show how Wilkinson Sword’s Hydro 5 Groomer can help try more exciting styles. The creatives behind the ads said: “Nowadays, more and more men take pride in their appearance. However, many still don’t realise the potential of shaving and grooming, for them it’s simply a daily chore. We wanted to show them how easy it is to break their shaving routine and create a multitude of new looks and styles.”

Incredible Superhero Beards

Trimming your beard can be a chore, but styling your beard can be magical and heroic if you learn the lessons from Braun. In a recent advertising campaign Braun showcased the performance of the Braun Cruzer Beard Trimmer lineup by styling beards in Superhero Logo Styles. Amazing beards showing off Superman’s S, the Spiderman Spider, and Batman’s Bat Logo appeared on the faces of the selected men. Even more incredible is the lessons Braun shares on their websites teaching men how to style and trim their own beards for added impact and even how to optimize their beard to match their face size. Braun is turning the world of men’s beards into a creative playground.