All Day I Dream About Sneakers

Branding project "All Day I Dream About Sneakers" was created for Adidas Originals by Dimitri Kalagas and Chris Cork. The world’s most original range of sneakers were converted to unordinary sculpted models. Achieved models were used in extended compaign which included in-store posters, visual merchandising displays and a limited edition book. All sculptures as result are fully consistent with the creeds of the company – "Impossible Is Nothing" and "Celebrate Originality".