Brand & Interior Concept for Upstairs Hotel


Brand & Interior Concept for Upstairs Hotel

Let us show you amazing brand and interior concept made for an interesting Upstairs hotel by Brugge based skinn branding agency. “In the summer of 2018, an exceptional hotel featuring a jet black façade and a powerful yellow ‘U’ as an iconic accent has opened near the beach in the heart of the ‘Queen of the Seaside Resorts’. It offers a home to unconventional travellers, inspired by the bustling city that surrounds it.”

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hotel interior desig

“The holiday group C-Hotels created this new urban hotel concept at the end of an extensive creative branding process, with aspirations that went far beyond the development of the visual brand identity. The comprehensive renovation of the erstwhile Royal Astor Hotel immediately offered a sound starting point for the structural work of the brand. The architecture, the interiors, the materials and styles used, were all subjected to the minutest evaluation before being selected, and were then transformed into one powerful, unified hotel concept. We took control of just about every touchpoint of the brand, with the result that the hotel guests are completely immersed in a unique urban getaway.”

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“Behind the hotel’s stately black façade lies a playful, urban world. An interior full of wood, metal, concrete, green accents and bold typography immediately surrounds you as you walk into the lobby. A rich diversity of natural materials that were hand-picked by skinn.”

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“The interior concept permeates each and every floor of the Upstairs Hotel. Its 96 renovated rooms makes it one of the largest hotels in Ostend. Thus it is hardly a coincidence that the rooms have been named after the different sizes of the Upstairs font: small, medium, large and extra-large. The characteristic visual style leaves its mark in every room. From the handmade neon-quotes to clothes hangers with cheerful greetings.” After viewing this great branding you should also check 5 world’s most unusual hotels.

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