This series of brilliant ads by Matteo Pozzi answers questions to curious children through imaginative and surreal imagery. "Children make a lot of questions and their answers are so incredibly fantastic. We came up with a simple creative concept (CuriOOsity) in which the children’s fantastic answers become the leading theme of our campaign. The result was a imaginative, although realistic, vision of the world through children’s fantasy." The project was done for Cam, which is a baby product company in Italy, so it could not be more fitting. The campaign effectively reaches its target market through the curiosity of children and thus capturing parent’s hearts.