EDB Singapore is a lead government agency. Their main goal is to plan and execute strategies which help to enhance Singapore’s position as a global business center. The agency mission is to create sustainable economic growth with vibrant business and good job opportunities. Ars Thanea have teamed up with creative The Secret Little Agency to create three Key Visuals. Two of them are to emphasize the great partnership between Singapore and the companies involved in biomedical industry development. The third one is a mixture of the first two, showing the different facets of Consumer Business in Singapore. Creative guideline was clear – the illustrations must presents three different subjects, which follow a common style – a housing object with connected scenes.