Plenty of us have big, expensive standalone cameras – and folders full of unfulfilled potential to go along with them. Relonch Camera promises to shift this entire paradigm by making the camera a service instead of a large purchase. The camera itself is wrapped in a handsome leather case that covers everything but the lens, shutter button, and viewfinder, removing the need/temptation to fiddle with settings. Your shots are uploaded via a built-in SIM card to their servers, where sophisticated algorithms pick your best shots, automatically adjust/develop them, and send them to the app for review. Pick your favorite photo from each day, and they’ll send you a monthly photobook filled with your latest memories. All without the need to go to a camera shop or fire up a filter app.