‘3D Printed’ Animals Illustrate The Irreplaceable Nature Of Endangered Species

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'3D Printed' Animals Illustrate The Irreplaceable Nature Of Endangered Species

As part of a campaign for the International Fund for Animal Welfare (IFAW), Young & Rubicam Paris has realized a series of images that depicts the irreplaceable and irreversible aspects of killing wildlife. The advertisements aim to draw a comparison between technologies that can easily build and construct matter, like 3D-printing, and the fragility of animal life – a condition not as easily reparable as a broken household object. The digital compositions illustrate three animals – an elephant, whale and orangutan – with parts of their bodies exposed to view. Above their bodies, a 3D-printer seemingly attempts to build new layers of skeletal matter, acting a subtle symbol of the impossibility of this situation. Accompanying text reads “if only they were this easy to reproduce”, a simple yet powerful message that underscores the idea that the loss of wildlife is an irrevocable act with permanent consequences.

 

'3D Printed' Animals Illustrate The Irreplaceable Nature Of Endangered Species

'3D Printed' Animals Illustrate The Irreplaceable Nature Of Endangered Species

'3D Printed' Animals Illustrate The Irreplaceable Nature Of Endangered Species

'3D Printed' Animals Illustrate The Irreplaceable Nature Of Endangered Species

'3D Printed' Animals Illustrate The Irreplaceable Nature Of Endangered Species

'3D Printed' Animals Illustrate The Irreplaceable Nature Of Endangered Species

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