It’s very important for modern advertising to force people to focus on it. That makes the ads unforgetable. And Sweden advertising agency Forsman & Bodenfors did their best to make Swedish Summer and Autumn advertising campaign for IKEA unique in its kind. There was created 5 mosaic portraits made out of thousands of IKEA products. This clever and interesting idea win several awards such as Epica Award 2009 and Eurepean Design Awards.