To send a clear and direct message to the audience about freshness of the news creative director Karpat Polat and art director Hande Güler developed these creative ads uses with a little help from Photoshop. The CNN News "Live from the Source" campaign consists fo four posters with political leaders who seem to become local reporters and clearly shows the effectiveness of the channel in getting its stories from the right places and people. The CNN News ‘Live from the Source’ ads won Cannes Lions 2011 Bronze.
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