Alchemy Coffee Co. Branding

Graphic designer and letterer Ben Johnston in collaboration with industrial designer Mark Simmons have created ultramodern design for Alchemy Coffee Co. “The Alchemy Coffee set is all about ritual; from running your fingers across the lid of the handmade wormy maple box, to neatly arranging all the components on the leather lined serving tray, to grinding and brewing the perfect beans, to spinning the ceramic cups and watching the morning light reflect off the facets as you contemplate life. It’s all black because we wanted something that would match our v-necks. Throughout the project the goal was to emphasize craftsmanship. Whether it was machine-made or handmade, we wanted the level of detail and quality of execution to be apparent. Leveraging the appropriate process for each element and seamlessly combining them; 3d printed ceramics, laser engraved illustration and branding elements, hand tooled and dyed leather, handmade wormy maple parts and CNC’d leather embossing stamps. We were intrigued by the concept that craftsmanship is not limited to things made by hand; perfectly forming a bezier curve on a tablet or modelling a nice facet in CAD, can be just as valid and beautiful as hand carving a wooden spoon.”

Sucabaruca Coffee Set by Luca Nichetto + Mjölk

The “Sucabaruca” coffee set is rich in cultural and formal references that come from the influences of several people involved in the project. The main cone-shaped body is reminiscent of “Carmencita”, the famous character created by Armando Testa in 1966 for the tv show “Carosello”. The patterns, hand-engraved by hand in the ceramic, are meant to emphasize the uniqueness of the pieces, as well as for the tray, manufactured using materials such as Canadian maple wood or marble, which always reveal new and unique patterns when carved. Just like in a game, the set elements can be stacked and combined as desired, indulging in the different personalities offered by 3 colour palettes, from total white, inspired by the fashion designer Martin Margiela, to pastel tones, characteristic of Japanese architectures, and eventually pop colours, a tribute to the eclectic artist Jean-Paul Goude.