Caesars Entertainment Campaign by GSD&M

Caesars Entertainment logo created by GSD&M is made out of various objects. Each object represented an aspect of their brand; celebrity chefs, shopping, spas, etc, and their iconic laurel. And it’s not a Photoshop. " The bulk of the photography took place over a mere two days. We used a projector to make guides for each laurel on rolls of paper. We captured as much as we could in camera. And after lots of work, glue, paint, and a few stiff drinks we had a print campaign." Have fun!