People For Smarter Cities

Working together to spark positive change with the “People For Smarter Cities” cities initiative, IBM has teamed up with creative consultancy Ogilvy & Mather France to create outdoor advertising with a purpose: a bench, a shelter and a ramp that would be useful to city dwellers. The campaign believes that fundamental services – such as roadways, mass transit and utilities – make a city and neighborhoods more desirable to live in. Conceived in three different color variations, the graphic components of the different advertisements reference typologies such as wood slats and protective awnings similar to that its physical counter-part.