Cook This Page – Effortless Recipes From IKEA

IKEA’s mission on this Earth is to make everything simple and understandable, which comes in handy for those of us stumbling through life without a clue. While their furniture sometimes misses the mark, a series of recipes they’ve just released makes cooking look easier than Paint By Numbers, and we’re pretty sure we’ll never be able to follow a normal recipe again. The Canadian branch of the Swedish furniture tycoon teamed up with Toronto-based marketing company Leo Burnett to create Cook This Page , an ingenious set of illustrated recipes which they unveiled at a recent IKEA Canada kitchen event. Each one displays drawings of the ingredients needed, and the prospective chef just has to fill in the blanks. The best part? They’re all printed on parchment paper using food-safe ink, so once everything is in place, the page can be rolled up and tossed in the oven. Seriously, does it get any lower-maintenance than that? Cook This Page has yet to reach IKEA stores, but the concept is so brilliant that we suspect it might even replace the cookbook in due time! See it for yourself below, and let us know if you would attempt any of these scrumptious delights.

Creative Mosaic Ads for IKEA

It’s very important for modern advertising to force people to focus on it. That makes the ads unforgetable. And Sweden advertising agency Forsman & Bodenfors did their best to make Swedish Summer and Autumn advertising campaign for IKEA unique in its kind. There was created 5 mosaic portraits made out of thousands of IKEA products. This clever and interesting idea win several awards such as Epica Award 2009 and Eurepean Design Awards.