Prodrive’s updated racing simulator is a masterful fusion of art and engineering, born from the creative vision of Ian Callum and refined for 2025. It features a carbon-fiber monocoque cockpit seemingly suspended within a 16-layer, steam-bent beech wood loop crafted by luxury yacht-builder Pendennis, all finished with a glossy lacquer. The driver’s seat is trimmed in bespoke Connolly leather, reminiscent of what graces Aston Martin and Ferrari, and each setup includes a handcrafted plaque by Vaughtons. Covers are tailored by Good Wool, adding a refined textile layer. The audio experience is richly immersive, powered by Bang & Olufsen – ranging from Beoplay HX headphones, optional H100 cans, to an optional Beosound A9 external speaker that transforms the simulator into a curated sound installation.
Behind the elegance lies serious performance. A capable PC equipped with a 12 GB GeForce RTX graphics card and 16 GB of RAM runs Assetto Corsa on a sweeping 49-inch, 5K curved monitor at 165 Hz. Precision Sim Engineering’s LM Pro steering wheel and Simucube 2 PRO motor deliver razor-sharp steering feedback, while a mechanical pedal box with electric position adjustment completes the authentic driving interface.
This isn’t just a gaming rig – it’s a sculptural centerpiece, where design meets functionality. Described by Ian Callum as abstract yet elegant, it celebrates British craftsmanship, technology, and motorsport heritage. Its price tag starts at around £40,000 and can stretch up to £60,000, reflecting its luxury-level personalization and artistry.
Whether it’s placed in a high-end home, luxury lounge, or studio space, this simulator transcends traditional gaming hardware. It stands as a symbol of perfection, melding precision, beauty, and immersive performance, elevating the virtual racing experience to an entirely new level. Be sure to check Huayra R Racing Simulator.