Marking three decades of innovation and resilience, the “Hug Me” Chair by designer Zipeng Zhou is more than just a piece of furniture – it’s a symbol of transformation, gratitude, and connection. Created to honor the 30-year milestone of Steel-Land, a leader in China’s high-end home furnishings sector, the chair captures the company’s journey in a striking and tactile form.
From its humble beginnings in 1993 to becoming a trusted name in the industry, Steel-Land’s evolution is woven into the chair’s design. The extended, flowing armrests mimic the act of a warm embrace – an intentional metaphor for the affection Steel-Land holds for its customers and its own story of perseverance. The solid base grounds this emotional expression, echoing the durability and stability that define the brand.
What sets the Hug Me Chair apart is its thoughtful marriage of form and function. The 105-degree reclining backrest is ergonomically crafted to support the body, whether reading, relaxing, or sharing a quiet moment. Inside, a metal framework and slow-rebound molded foam create seating that feels both firm and gently enveloping.
Material choices are equally considered. The polyester fiber option, enhanced with 3D technology, offers breathability, softness, and resistance to deformation. The lambswool version, with its natural curl and warmth, invites comfort while maintaining a sophisticated, wool-like texture. Both are resistant to wear and pilling, ensuring lasting beauty.
Color versatility allows the Hug Me Chair to blend seamlessly into various interiors – modern, rustic, or minimalist. Lotus leaf-inspired fabric technology adds practical appeal, with water- and stain-resistance built in for easy care. Structural details like glue-free assembly, hand-stitched seams, and an integrated molding design reinforce its sustainable and high-quality craftsmanship.
The Hug Me Chair is a celebration of both emotional resonance and everyday functionality. It stands as a sculptural tribute to Steel-Land’s past and a tactile invitation to sit, reflect, and connect – just as the company has done with its customers for thirty years. And don’t forgett to check the most expensive chair in the world.
