Rolex has quietly expanded its universe beyond mechanical timepieces. Through Rolex Official Jewelers, the brand now offers official Rolex cufflinks, turning one of the most recognizable symbols in watchmaking into a piece of formal jewelry.
As of 2025, the collection includes three distinct cufflink designs, each crafted in solid 18K gold and deeply rooted in Rolex design language. The Crown cufflinks reference the brand’s iconic coronet logo and are produced entirely in 18K yellow, white, or Everose gold. The Fluted cufflinks echo the fluted bezels seen on classic Rolex watches, combining solid 18K gold with ceramic inserts in green, blue, or black. The Hand cufflinks draw inspiration from Rolex’s luminous watch hands and feature Chromalight luminescent material set into solid gold.
In total, nine references are available. The Crown series includes Ref. A1018 in yellow gold, A1019 in white gold, and A1015 in Everose gold. The Fluted series consists of Ref. A1038GREEN in yellow gold with green ceramic, A1039BLUE in white gold with blue ceramic, and A1035BLACK in Everose gold with black ceramic. The Hand series includes Ref. A1028 in yellow gold, A1029 in white gold, and A1025 in Everose gold.
Positioned firmly as luxury accessories, these cufflinks are not subtle from a pricing perspective. With an entry price of $5,800, they cost exactly the same as a Rolex Oyster Perpetual wristwatch in its smallest 28 mm case size. That comparison is hard to ignore and highlights a recurring pattern with Rolex accessories. Much like the official Rolex Submariner Desk Clock, non-watch items command a noticeable premium relative to the brand’s core mechanical products.
For formal or dressy occasions, the appeal is clear. These cufflinks allow wearers to signal their connection to Rolex without wearing a watch, translating horological identity into sartorial detail. They are less about practicality and more about symbolism, status, and brand allegiance.
In the broader context of luxury, this move reinforces why Rolex continues to sit comfortably among the most expensive watch brands. Even when the product is not a watch, the pricing, materials, and design discipline remain unmistakably Rolex. The cufflinks are not intended to compete on value. They exist to extend the brand’s presence into another corner of the luxury lifestyle, where recognition matters just as much as function.
