In a fusion of iconic design and cutting-edge audio technology, Technics, owned by Panasonic Corporation, has collaborated with luxury car manufacturer Automobili Lamborghini to create the SL-1200M7B Direct Drive Turntable System. This partnership combines decades of audio innovation from Technics with the distinctive flair of Lamborghini.
Technics, a brand synonymous with professional audio equipment since 1965, set the DJ industry abuzz with the introduction of its SL-1200 turntable in 1972, a model that remains a standard in the field to this day. Given this rich history, Lamborghini’s decision to partner with Technics for its first-ever branded turntable underscores a shared commitment to quality and innovation.
The Technics for Automobili Lamborghini SL-1200M7B is an advanced iteration of the SL-1200MK7/SL-1210MK7 models, featuring enhancements tailored to both audiophiles and Lamborghini enthusiasts alike. Key features include a cordless direct drive motor, a choice of 33, 45, and 72 RPM modes, a high-rigidity cabinet, and a high-sensitivity tonearm. It also includes an aesthetic nod to Lamborghini with options in orange, green, or yellow, echoing the automaker’s iconic color schemes.
The design of the SL-1200M7B turntable incorporates several elements inspired by Lamborghini’s style. Notable among these are the Y-shaped patterns and the Lamborghini script logo positioned on a sleek carbon fiber inlay. Each unit also comes with a custom Lamborghini-themed slip mat.
Adding to the allure, the turntable package includes a 12-inch vinyl record featuring the sounds of Lamborghini’s renowned V12 engines. This record not only serves as an audial celebration of Lamborghini’s engineering prowess but also visually captivates with an image of the Revuelto wheel.
The collaboration between Technics and Lamborghini is rooted in a shared philosophy of pushing technological boundaries. Both brands strive for unmatched performance and innovation, traits that are evident in this unique audio equipment offering.
The Technics for Automobili Lamborghini SL-1200M7B Direct Drive Turntable System is priced at $1,600 and is now available for order, with shipping expected to commence later this summer. This special edition turntable is not just a tool for DJs but a collectible for enthusiasts of music and luxury automobiles alike, embodying the spirit of both Technics and Lamborghini. Also you might be interested in ultra-thin and futuristic BÖNWERK turntable.
