Adults who remained kids inside and are ready for letting magic and adventure in their lives are always more trustworthy than the ones who pretend to be artificially serious. Places that surround us have far more magic in them than we mostly can imagine. Those two ideas were the key points of ‘The Fairy-Tale Kyiv’ art project, started at 2014 by an independent community of creative youth, aiming to tell the kids and to remind to the adults about the essence of classical fairy-tale and show how truly real can it be put on the streets of Kyiv. Famous Ukrainian theater and TV stars took part as role models in the project. Each actor ‘reincarnated’ into a particular magical hero and was placed at the chosen location in Kyiv, most suitable to the plot of his Fairy-tale.