British designer Jeremy Hopkins took cellphones to a new level and created unique concept of the phone. His phone called Nokia Kinetic converts digital information into kinetic energy and make receiving a call, text message of email more visual. It has an electromagnet at the base which allow to shift the weight and keep it in an upright position. User checks the screen of the phone and if he wants to miss a call he should simply give a phone a tap, causing the phone to fall back down again and return back to standby mode. "Aimed at the business user, Nokia Kinetic is an unique phone that responds to notifications trough movement".