Top 10 Best eCommerce Website Builders for Creating Online Stores

Top 10 Best eCommerce Website Builders for Creating Online Stores

The biggest enabler for business, the highway to success, the globalizer for businessmen, the catalyst for entrepreneurship, the ticket to revenue – these are just a few tags that the world wide web is accredited with, for being the force that it is for businesses across the globe. Anything that is sellable can be sold in style online, provided you have a web store that has the substance to attract customers, the prowess to serve them a fulfilling shopping experience, and the digital smartness that helps you market yourself well and grow your business. Gone are the days when you needed to have a good product collection accompanied by technical expertise to build a functional online store or massive money to pay specialists for the same. With some astounding ecommerce website builders not only allowing you to design and build your web store, but also helping you take your business to the next level of success in terms of margins and revenues, these times are the best for ding business online. Make the world your marketplace with these ecommerce store builders. Right from attractive storefronts that showcase the best of your products to 3-step checkouts that help shoppers purchase stuff in a jiffy, from preset layouts and templates to speed-track your store set up to integration connections with payment gateways, social networks and app markets – modern online store builders have a lot to flaunt. Here’s a run through the best from the world of online shops builders. Pick the one that’s most suited to your requirements and kick start your ecommerce adventure. Alongside with ecommerce website builders there are many general website builders for free.


WIX [ build online store ]

When it comes to having a one-stop shop for all your web store requirements, noting matches the amusingness and completeness of Wix. Right from the mesmerizing range of professionally designed and responsive templates available categorized as per various categories to the drag and drop website builder that makes it super easy for you to set up an online store that’s tailor made for your selling needs. Particularly suited for ecommerce ventures, Wix comes with several powerful and important features such as inventory management and taxation and shipping costs calculation widgets, enough to put your selling activity on autopilot. Use Facebook and other social media integration tools to include all your social networks in your marketing and content promotion schemes, leverage integrated payment solutions for effective selling, create product pages and explore product attributes based SKU management – all this and more with your Wix store. With smart SEO tools, you will be able to attract organic customers by featuring in search engine result pages, and with marketing oriented features such as coupons management and newsletters, you will be able to make the most of your existing customers and prospects pools. To top it all, your Wix store will be mobile compatible, allowing shoppers to shop on the move. Explore Wix’s super affordable ‘eCommerce’ plan, at merely $16.17 per month, and savor all the features along with 20GB storage, 10 GB bandwidth, your own domain, and additional benefits such as Google Analytics along with credits and vouchers for AdWords and Facebook Ads.

Wix ecommerce website builder


Shopify [ build online store ]

Shopify is the leader for ecommerce platforms and hosts number of popular websites. Using Shopify, you will have total control over the design of your website as you get to choose from over a hundred different templates. If none of these satisfy you, you could also custom design a theme that is suited to your needs where no HTML or CSS is restricted. The website CMS is fully featured, and is built along WYSIWYG principles. There is a smart analytics platform where you can get detailed customer profiles, let clients set up accounts and also create customer groups. Shopify also supports the creation of apps that are fast and easy to set up and use, and add a ton of functionality to your website. These will improve your SEO, help you track sales trends, make your shop easier to manage etc. This platform also supports over 70 payment gateways, from MasterCard, 2Checkout to PayPal and automatically integrates with various payment gateways globally. Shopify also supports multiple languages, differing tax rates from over the world and even multiple currencies from around the world. Shopify’s BASIC ecommerce package costs you $29 per month, and backs the price tag with amazing features such as discount codes management and mobile commerce, along with the terrific features discussed above.

Shopify ecommerce builder


SITE123 [ build online store ]

SITE123 was launched in 2016, and was very clear with its aim – to help beginners create beautiful websites, made as simple as 1-2- 3! And it lives up to its goal in many ways. SITE123 allows user to set up a professional looking website or e-store without knowing any coding at all. It does not even require you to work using a drag and drop builder! Once you sign up, you can select a category for your website or web store (example – photography, business, medical, sports, etc.). Next, SITE123 takes you to the editor, giving you a good-looking layout to begin working with. Here, you can choose from 13 different layouts, each of them good enough for a modern website. SITE123 lets you customize the design using buttons instead of a drag and drop styled editor. This makes sure that beginners do not have to make design decisions; instead, SITE123 “forces” them to create a good-looking website by keeping things simple. SITE123 is great for setting up an e-store. Apart from helping you set up your e-store quickly, SITE123 lets you add unlimited pages. Because it offers free web hosting, free images and icons library, free mailbox setup, and lets you add your domain to your web store, users can start focusing on selling instead of the technical aspects of e-store creation. Free SSL / HTTPS is another great benefit, ensuring your SITE123 based e-store offers the expected level of data security to users. Leverage advanced features such as order management and progress tracking, multiple payment gateway integration, multilingual support, easy product page creation, and promotional campaign management (such as coupons) to make your SITE123 store a success. You can even sell digital products, and use 3rd party integration to make your e-store more sophisticated,

SITE123 ecommerce builder


Bigcommerce [ build online store ]

Bigcommerce is an ecommerce website builder that is designed to help you sell more. It will help you set up a website, choose your domain name, set up a secure shopping cart for your clients, upload you reproduce catalogue, secure a payment gateway, set up email accounts, use their extensive catalogue of marketing tools and also set up a mobile-optimized store! Bigcommerce has excellent SEO tools that have been shown to improve search engine rankings, which would mean you will need to spend less on marketing and paid traffic. This also provides built-in marketing options like discount and coupon codes, social media integration, newsletters, automatically generated customer lists and even an abandoned cart saver that makes your site a dream to visit right out of the box! It also has point and click design tools that support the already loaded template store, and what’s more – you can even customize the CSS and HTML! It also makes your site appear on multiple selling platforms like eBay, Shopzilla, Facebook, Pricegopher etc. Your site is also enabled to use over 60 payment gateways including and Google Checkout. There are also apps for everything to make running your site easier. Check out BigCommerce’s Silver ecommerce package that comes to you at $29.95 per month and brings the advantage of super smart SEO features, unlimited products, discounts and gifts management, ratings and reviews, and more.

Bigcommerce website builder


Volusion [ build online store ]

Volusion is the one stop shop for selling anything online. This site has a complete online store builder which includes the options to build a website, create shopping carts for your clients and even have secure hosting services. Volusion’s professional ecommerce services include in-house design services like custom design packages, design add-ons and both free and premium templates; marketing services like SEO, PPC, shopping feeds, social media marketing, conversion optimization and commerce analytics. They also offer business tools like payment processing, SSL certifications, domain names, integrated live chat that will help you open communication lines with your clients, fraud protection that will protect your own business from fraudulent orders and even extra packages that are available at a low price. To get you started, there is a wealth of apps, how-to guides and videos. There is 24×7 support for you site, and an extensive knowledge support base that will give you answers to known issues quickly and easily, along with free live chat supper and phone support as well. Volusion’s Min plan allows you to enjoy all these features along with tools for social media including Facebook, mobile commerce and automated taxation, along with dependable online support, along with more features at merely $15 per month.

Volusion online store builder


Highwire [ build online store ]

Now have complete control over your ecommerce website design using the Highwire interactive website builder that allows you to build custom websites from scratch, modify and edit preset templates for instant use, and manage and enhance your current ecommerce website with just a click of a button. Create stunning, full-fledged ecommerce websites complete with gallery style product views, social network integrations, discount and other promo code applying options, and even an encrypted payment gateway with simple to use options. Highwire is a great option not just for novice website developers but for season pros as well, as the software allows complete customizability and is the most developer friendly website builder on the market. Highwire also provides excellent marketing tools that take care of SEO, Google rankings, social network highlights automatically in the background. And keep all the data and the security of your site at your fingertips using the powerful admin panel as well. Start off creating you dream site with $14.95 per month which gets all the necessary options required including domain name generation, eBay integration and automatic security and backup checks.

Highwire website biilder


Web [ build online store ]

This is one of the most comprehensive ecommerce platforms with professional design help, setting up Google Local, monthly marketing submissions to the best search engines and even local directories. If you run into any problems, there is an online library of videos that walk you through every step of the way. When this resource is insufficient, you could contact customer support either online or through the phone. You could also set up secure payment processing in your website, which accepts all major credit and debit cards, has easy sign up, flat-rate pricing and fast deposits to your own bank account. There is also SSL certification, various hosting options and existing email marketing templates. You could also avail of an analysis of your reputation online, get an online visibility report, load PPC for your website, boost your numbers on Facebook, get local leads and optimize your website for search engines. There are also premium services like return-on-investment focus, dedicated services for your business and comprehensive business strategy formulation that are award-winning services that are also a Google Premier Partner. With its eCommerce Express plan for $29.95 per month, Web provides you more than a 100 templates along with 5GB hosting space for your web commerce store to spring into action. ecommerce platform


Wazala [ build online store ]

This simple-to-use website builder tool makes creation of ecommerce websites a walk in the park with its powerful admin panel and customization options that allow you to create websites with simple drag and drop options and absolutely no coding. Using Wazala you can create even the most complex of ecommerce sites complete with customizable shopping carts, discount code enablers, payment gateways, interactive gallery style shop navigation, and so on in an instant. Wazala equips you with right tools that make web designing not just more effective, but also fun by allowing you to create websites even from scratch using easy tools and without any hiccups. Also you can just choose from tons of preset templates available within the package, and customize it according to your needs by changing the layout, color background and themes, and even by adding additional plugins. And with Wazala you can be sure of complete security backup and minimal threats from hacking as well. With just $16 per month get your own ecommerce website complete with over 50 product support, 1GB of digital downloads and free service and data backup, and get selling right away.

bWazala ecommerce builder


Pinnaclecart [ build online store ]

When it comes to e-retailing it’s all about flexibility, as customers love to shop in websites they are more comfortable using with, and the ones that instantly respond. So essentially building responsive websites that perform well on all platforms and screen resolutions is the first undertaking for any e-shop owner. But there is nothing to worry, because now with Pinnaclecart website building solutions, you can create your dream website that’s 100% scalable, 100% customizable, and definitely appealing.Right from the ideation stage to creation stage utilize Pinnaclecart’s technology to build the website your want without breaking a sweat. And with the interactive and innovative web designing options you can instantly attach vibrant themes to the background of your ecommerce site, add useful functionalities such as Facebook Store, effortlessly customize and design the layout of your site, and upload and add new products to the store without ever having to type a single line of coding. And with Pinnaclecart running your system you will never have to worry about server crashes and security threats either.Experience the true power of web building with Pinnaclecart’s start-up plan that gets you 2GB of website traffic, unlimited free backups, complete US based support and free setup for just $29.95 per month.

Pinnaclecart website building solutions


Squarespace [ build online store ]

Have fun when you design using Squarespace’s easy yet powerful web builder that allows users to create stunning ecommerce website from scratch without ever having to switch tabs or use other services for enabling specific options. The powerful admin panel allows you to put your ideas to motion with just a flick of a button and without all the complex coding and irritating error messages.Sell anything, market everything and get customers flooding your store from day one using the intelligent marketing tools from Squarespace that automatically generate SEO options for your page, make your page more visible by integrating with Google analytics, and automatically set the page options for you that not just make you e-shop more SEO friendly but better performing as well. And the security options provided by Squarespace will ensure that you and your customers can have a safe web experience as well. Get started right away using the premium starter pack from Squarespace that provides 500GB of bandwidth, 2B of storage space, complete tech and security support and lots more for just $10 per month but you’ll be able to sell only 1 product. If you want to sell unlimited number of products price tag is $30 per month.

Squarespace website builder


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  1. Jane Brewer

    These are all good platform to build e-commerce but you can also go for Magento for more customization

  2. Max

    Have I missed something, as I only count 9? FYI, one thing I’ve been finding hard to determine from reviews is data entry and updating options. I’ve over 400 SKUs, and whilst I might enter them into a datasheet once, I know from experience that manually updating more than one data document is a recipe for delays, error and price/description mismatches (until automating everything round a single spreadsheet, I sometimes ended up with three different prices; one on the (manually updated) shop labels, one on the (manually updated) price list; and the ‘master’ one on the invoicing spreadsheet. Somehow, the data for stuff on the website has to interface (reasonably automatically or cut ad pastably) with the data for the physical shop, but this is not easy to see on reviews (or it’s so simple that no-one thinks to mention it).

  3. Nishant

    Great comparison.

    Thanks for highlighting the top features individual eCommerce platforms are having. Comparisons like this helps people to decide which online platform is best for them start their online venture. I think mentioning the open source platform “WordPress” would be worth your time.

  4. Maria Johnson

    Good selection. I personally prefer Wix and Shopify – really functional platforms.

  5. Ray

    This is all new and mostly over my head. I already have registered URLs, websites and host provider is this a prerequisite for these sites? Question is: Will I need this after I go to one of your previously mentioned site?

  6. Amita Johnson

    Outstandingly written article on eCommerce storefront alternates! Due to the volume and budget, i go for Shopify. It’s easy to implement and you can start your own storefront within hours!

  7. Tyrees Johnson

    Ecwid is great also

  8. Derick


    What web building platform would you suggest is best for webinars and clicking through to the payment processor Stripe? The webinars provide a service so No products would actually be shipped. Any help is greatly appreciated. Thank you for your time and input, it’s appreciated.

  9. Mary

    I want to open an online clothing store for children, I been reading about web builders and other. Do I need a web builder, or can I just build my own and then get a host company for my store. This is very confusing. Thanks for your time!

    • Cat

      Hi Mary (and anyone else reading!) I just wanted to say I’ve made a little online quiz to help you decide which eCommerce platform is best for you – depending on your business, technical ability and so on. It might make the decision a little easier and more customised to your needs!

      • John

        Where do we get to that ? I could do with it?

  10. Sheri Weiss

    When building an interactive selling site with OOAK items, which site do you think would work the best? Some have item limitations. and some have site space limitations, not allowing for multiple photo views, which would you suggest to do that kind of a selling business?

  11. Darnell

    Your best ecommerce website builders came in handy for me right now. I just decided to develop my own online store selling clothes and accessories. I’ve read many reviews including this one but I don’t have exact answer – which ecommerce platform is the best for me? Are there any special ecommerce builders exactly for clothes stores or this is just my fantasy? And one more thing – if I will use my domain name – are free ecommerce web builders suitable for me?

  12. Margarita

    Hey outstanding blog! Does running a blog like this require
    a great deal of work? I have absolutely no expertise in programming however I was hoping to start my own blog soon.
    Anyway, should you have any suggestions or tips for new blog owners please
    share. I understand this is off subject nevertheless I simply wanted to ask.

    Appreciate it!

    • Jessica

      Your comment is not related to the discussion of this post. This post is not about blogs and how to manage blogs by novice bloggers but about ecommerce website builders and other platforms for developing online store. If you have any questions regarding this matter – feel free to ask.

  13. Ria Ariyanti

    So what is the best website builder for online store that mostly recomended?

    • Jessica

      There is no unequivocal answer on this question. From all mass of ecommerce builders you can pick out 3-5 of the most advanced but you cannot say what exactly ecommerce web platform is the best one. Each website builders has its own pros and cons – even the best ones. My advice – to choose a few ones, all ecommerce website builders have free trial versions. And don’t need to spare your time on this – thanks to this you can choose the most convenient ecommerce website builder for your online store and in future will avoid many possible problems.

  14. Barbara

    Great list. thanks a lot!

  15. Bill Nemo

    I’m using magento for my online store. At the moment it’s the most functional platform for creating online shope. I’ve discovered only one significant cons of Magento – it’s the high cost of developing a web site. Services of designer and programmer cost me a lot or I had to be satisfied with some free magento theme, but it would be not unique design of my online store. The rest – this ecommerce builder is exactly what you need.

    • Radek

      Magento isn’t ecommerce website builder… It’s CMS – content management system with open code that’s why it’s not correct to compare Magento with online website builders.

      • Bill Nemo

        I don’t see a principle difference. It might be because I’m not a specialist in web development. It’s quite enough for me that magento allows to create great online stores.

        • Radek

          But you don’t name a airplane a car only because it has a wheels and before flight it uses it for moving?

          Magento and other eCommerce CMS like Prestashop, Oscommerce, Zencart – are software in simple terms. You download its distributive on official website, then integrate it into layout of your website, then customize database and as a result you have a website. But it’s not the end. Because you need to buy a domain name and hosting for it. After this you have to upload ready website to a hosting and only after this you will be able to use your website. For web developer – it’s an ordinary task though it sounds complicated.

          WYSIWYG (What-You-See-Is-What-You-Get) website builders have absolutely different principle of work. You choose template design you like most and edit it as you need by dragging blocks and design elements with mouse. For this website builders have drag and drop editors. Them you select domain name and push the button Publish and voila – constructed by you website is ready and online. I.e. you don’t need to additionally buy anything – you do everything online and usually very quick.

          • abangweb

            Dude. Magento and other eCommerce CMS like Prestashop, Oscommerce, Zencart – are software Free. You no need buy addons or plugin with high cost like this list blog. because there are million freelancer and developer gave you free modules or addons and service if you pay them to build what you need.
            Im use prestashop and very happy. in list Website Builders have no setup Shipping for my country and other addons if you needs then you must face to face with high cost or you waiting with nothing.

            • Cristian Savaldo

              Are you web developer? Are you engaged in development of ecommerce stores?

            • Marta

              Definitely you’re a web developer or have relation to this. But imagine that your mother tries to get a ecommerce website to manage a business by herself. Will you advise her “Prestashop, Oscommerce, Zencart” or other CMS? May be the best option for her will be to use ASP or framework Pithon? Ahaha… I would like to see her face expression once she deep into all of this)))

    • Nina

      Open source solutions like Magento and nopCommerce give more space for customizatation no doubt.

  16. Paolo

    Very informative and useful post! It was a right solution to tell prices for each builder – it’s very convenient. thanks!