CRAVE, renowned for its innovative and high-end intimate lifestyle products, is celebrating a milestone – its 10th anniversary – with the launch of an extraordinary product, the Tease Ring. This launch, scheduled for January 23, is not just another addition to their product line but a symbol of a decade’s worth of design and technological advancement in the field of intimate well-being. The initial release will feature 100 units, followed by two more releases, showcasing CRAVE’s commitment to exclusivity and quality.
The Tease Ring is a unique amalgamation of elegant jewelry and discreet personal pleasure technology. It represents a bold step by CRAVE in blending aesthetics with functionality, embodying a discreet yet powerful finger vibrator within a beautifully crafted ring. Ti Chang, the co-founder and Vice President of Design, has been instrumental in bringing this vision to life. Her philosophy is that objects of beauty can significantly enhance personal experiences, especially in intimate moments. The Tease Ring, a result of ten years of meticulous design and innovation, perfectly encapsulates this belief.
In the world of intimate lifestyle products, CRAVE has always stood out for its approach to design and functionality. The Tease Ring continues this tradition, combining form and function in a way that’s both stylish and purposeful. Crafted in their San Francisco micro-factory, the Anniversary Edition Tease Rings are a testament to CRAVE’s dedication to local manufacturing and exceptional craftsmanship.
The Tease Ring is being launched in three phases, with the first batch of 100 units promising an exclusive experience for its customers. Those who are part of the first access email list will enjoy early access and special pricing. Each purchaser in the first release will receive a piece of serialized artwork, a sketch from the early design stages of the Tease Ring, signed by the designer, adding a personal touch to their purchase.
Pricing for the Tease Ring has been set to reflect its premium quality and exclusivity. The silver variant is priced at $195, while the gold variant is at $279. However, in celebration of the anniversary, these rings will be offered at a 30% discount, though this offer is confined to the U.S. market. This pricing strategy not only makes the product more accessible to a broader audience but also underscores the brand’s commitment to making luxury more inclusive.
CRAVE’s approach to their product line, including the Tease Ring, revolves around transforming traditional perceptions of intimate products. Instead of evoking discomfort, these products are designed to be empowering, a statement of self-expression and confidence. The Tease Ring, in particular, is seen as a tool for personal empowerment, a way to embrace one’s desires with elegance and style.
Developing the Tease Ring was a journey of innovation and technical challenges for the women-led team at CRAVE. The focus was on achieving a minimalist design that did not compromise on the product’s effectiveness. The engineering process involved miniaturization of technology, ensuring that the Tease Ring was not only visually appealing but also functionally robust. This intricate process of design and development mirrors the challenges faced in creating high-tech devices, demanding precision and attention to detail.
This launch is more than just a new product introduction; it’s a celebration of CRAVE’s decade-long journey in the intimate lifestyle industry. The company has consistently challenged the norms and introduced products that are not just tools for personal pleasure but also symbols of personal empowerment and style. As Chang puts it, the logic behind pleasure jewelry may not be immediately apparent, but its desirability and appeal are undeniable when executed with precision and creativity.
The Tease Ring’s launch is poised to be a landmark event in CRAVE’s history, continuing its legacy of blending sophistication with intimate personal experiences. It’s a product that speaks to those who value design, functionality, and personal expression, and it’s set to redefine the way we think about and interact with intimate lifestyle products.