Harley-Davidson has spent more than a century building a visual identity around motorcycles, chrome, leather, and mechanical character. Now that identity has been turned into something rather unexpected. In collaboration with Austrian hi-fi manufacturer Pro-Ject Audio, the company has created a premium turntable whose entire chassis is shaped like Harley-Davidson’s famous Bar & Shield logo.
The design is more ambitious than simply putting a Harley badge on an existing record player. Pro-Ject has made the logo itself the foundation of the turntable, creating a sculptural silhouette that immediately connects the machine to the motorcycle brand. The chassis is milled from solid MDF without hollow sections, helping reduce unwanted resonance, while a precision-machined aluminum top adds rigidity and a distinctly industrial appearance.
The materials reinforce the connection to Harley-Davidson. Polished aluminum and stainless steel are combined with a genuine leather platter mat inspired by the look and feel of a motorcycle saddle. A heavy 300mm glass platter sits above a diamond-cut aluminum sub-platter, while a 915-gram Harley-Davidson record puck adds substantial weight to the playback system.
Pro-Ject has also paid serious attention to the tonearm. The 8.6-inch S-shaped aluminum arm is hand-polished and uses a removable headshell, making cartridge changes easier for owners who want to upgrade their setup later. The turntable comes fitted with a Pro-Ject Pick it PRO moving-magnet cartridge, so it can be used straight out of the box.
Underneath the visual drama is a belt-driven system designed for serious hi-fi use. The heavy rotating assembly has a total moving mass of 2.75 kilograms, while electronic switching allows users to change between 33 and 45 rpm without manually adjusting the belt. Height-adjustable damped feet help isolate the turntable from unwanted vibration.
Handmade in Europe and available by special order, the Harley-Davidson Turntable costs $3,299. Pro-Ject has not announced a fixed production quantity, making the collaboration particularly appealing to collectors who want something far removed from a conventional piece of audio equipment.
The appeal of this turntable is ultimately about more than motorcycles or vinyl. Pro-Ject has taken Harley-Davidson’s visual language and built the entire product around it without abandoning the engineering expected from a serious hi-fi component. The result is a rare collaboration where the branding is not simply decoration. It is the architecture of the product itself.
