Novartis Reflections Campaign

creative ads

Created by talanted amarican photographer Tom Hussey these advertising posters are dedicated to new Novartis drug called the Exelon Patch. Exelon is a transdermal patch used to help people with memory problems and daily living challenges associated with Alzheimer’s disease. These images show how patients with Alzheimer’s see their younger self. Campaign includes several posters and each of them is great.

creative ads

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James in LA October 5th	I’d like to correct something. The author (of the above photo caption) said: “These images show how patients with Alzheimer’s see their younger self.” That’s not entirely accurate, although I understand the reasoning. The unexpected truth is, these pictures show how all older people see themselves NOW. I’m nearly fifty, and have just placed my mother in a nursing home. It’s a nice, pretty one, and I see her every weekend. Now, I’ve been exposed to many older residents over the last few years as I’ve had to take over what she can no longer manage. And once every few months, in some way one of them says “I don’t feel any different inside than I did when I was twenty. I’m still me. Do what you can to prepare for yourself.” I’m an actor in Los Angeles. For 48, I’m pretty cool. I hang out with smart, creative people, exercise like a pro athlete, and make films. And yet, I realize that I am one stroke away from the mirror. Please prepare yourselves. And please, please, make eye contact with an elderly person. And touch them. No one touches them. Hold their hand. It costs nothing and it really, really makes them feel like the world still cares that they’re here. -JP

James September 24th	Brilliant! each one tells a unique story, very cool!

Logo Design Canada August 5th	LOL!! its a creative work art with mirror nice share i like this creative advertising campaign.Your blog is nice and so good i like this blog beautiful design template also. Thanks.

ButtaFlyy July 29th	Love it!!!

Shamima Sultana July 29th	huh…we all will be aged like this..:( its a nice try…sounds good.

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