All Day I Dream About Sneakers

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Adidas Originals

Branding project "All Day I Dream About Sneakers" was created for Adidas Originals by Dimitri Kalagas and Chris Cork. The world’s most original range of sneakers were converted to unordinary sculpted models. Achieved models were used in extended compaign which included in-store posters, visual merchandising displays and a limited edition book. All sculptures as result are fully consistent with the creeds of the company – "Impossible Is Nothing" and "Celebrate Originality".

Airbag

Adidas Originals

 

Anti-robber

Adidas Originals

 

Chameleon

Adidas Originals

 

Storm

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Limousine

Adidas Originals

 

Midas

Adidas Originals

 

Robot

Adidas Originals

 

Synth

Adidas Originals

 

Tree

Adidas Originals

Some photos of the build process.

Adidas Originals

Adidas Originals

Adidas Originals

Adidas Originals

Adidas Originals

Adidas Originals

Adidas Originals

Adidas Originals

Adidas Originals

Adidas Originals

Adidas Originals

Adidas Originals

10 comments
  1. Now THAT is some creative stuff! I would definetly use the chameleon and anti robber ones. INCREIBLE JOB!

  2. incredible work!
    each shoe has its own character and each theme goes with the design of the shoe.

  3. Awesome!
    A lot of work, creativity, and imagination obviously went into this campaign. The final works are just amazing.
    My favorite ones are the Midas and especially the Tree one! Congratulations to the designers, they were really able to show that “Impossible Is Nothing” and this is as original as they can get. Love it!

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