Branding project "All Day I Dream About Sneakers" was created for Adidas Originals by Dimitri Kalagas and Chris Cork. The world’s most original range of sneakers were converted to unordinary sculpted models. Achieved models were used in extended compaign which included in-store posters, visual merchandising displays and a limited edition book. All sculptures as result are fully consistent with the creeds of the company – "Impossible Is Nothing" and "Celebrate Originality".
Airbag
Anti-robber
Chameleon
Storm
Limousine
Midas
Robot
Synth
Tree
Some photos of the build process.
September 24th
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Awesome!
A lot of work, creativity, and imagination obviously went into this campaign. The final works are just amazing.
My favorite ones are the Midas and especially the Tree one! Congratulations to the designers, they were really able to show that “Impossible Is Nothing” and this is as original as they can get. Love it!
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September 24th
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Wow! Those are some amazing pictures. Your love for sneakers is awesome!
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September 25th
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Have to say I’d actually buy the Synth ones. Great job all around!
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September 25th
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Lighting always emits from the soles of my sneakers. True story. Not photoshop.
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September 29th
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October 1st
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incredible work!
each shoe has its own character and each theme goes with the design of the shoe.
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