Kodak, the iconic camera company that famously failed to adapt to the world of digital and smartphone cameras, has unveiled a smartphone with a high-powered camera aimed at photography fanatics. The company has teamed up with Bullitt, a Reading-based manufacturer that specializes in building unconventional handsets, to release the Ektra, a premium phone to go on sale this year. The Ektra – named after Kodak’s ground-breaking 1941 camera that ushered in an era of accessible photography – claims to far surpass the cameras on mainstream smartphones. It features a 21-megapixel camera, advanced menus for tweaking shots and Google Snapseed, a detailed editing app, as well as a dedicated shutter button and styling more reminiscent of a retro photography age than the glass and aluminum designs of modern handsets. The Android handset is shaped like a camera, features a lens that dominates the rear of the phone, and comes with an SD card slot for extra storage. It has a powerful processor that allows it to instantly process the high-definition shots. The Ektra, which will cost £449 when released in December, is going on sale first in the UK and Europe, with Bullitt holding off on a launch in the US where sales are dominated by mobile networks. The company is in discussions with a number of retailers and operators about selling the device.