If you ask the older generation, which is better – CD or mp3, they will answer – “vinyl”. In fact, the dispute about which format is better – is meaningless. The only difference is what feelings cause certain media. Industrial designer David Riesenberg has developed a project called “O+ Promotional Music Release”, which will once and for all stop such a disputes. He joined together: a vinyl record, a compact disc, USB flash drive and as an iTunes Download Code. The designer does not expect the mass production of his invention, but for limited edition series to get an extra buzz, this project is completely viable.