Bugatti has never been shy about building fast, beautiful cars. But for its wealthiest clients, even owning one of 500 Chirons or 250 Tourbillons isn’t enough. Some collectors want a Bugatti that nobody else in the world can have. To satisfy that demand, the French marque has launched Programme Solitaire – a coachbuilding initiative limited to just two one-of-one creations per year.
The very first commission under this program is the Bugatti Brouillard , a stunning tribute to Ettore Bugatti’s favorite horse. “Brouillard” means “fog” in French, but the car’s design is anything but hazy. It’s powered by the brand’s 1,578-horsepower, quad-turbocharged W16 engine, shared with the Chiron and Mistral, paired with a carbon-fiber and aluminum chassis. This hypercar promises the same beauty, speed, and raw strength that inspired its equine namesake.
The upper body wears a rich grassy green, while the lower third is finished in a deep shadow hue – an intentional nod to the horse’s silhouette. Aerodynamic elements, from Bugatti’s signature front lines to a sculpted ducktail spoiler, are seamlessly integrated. Horizontal LED lighting defines the nose, while arrow-shaped taillights stretch across the rear under an illuminated BUGATTI wordmark. Unlike the Mistral convertible that heavily inspired it, the Brouillard features a fixed glass roof with a center spine running uninterrupted from front to back, enhancing both aesthetics and cabin openness.
Inside, the craftsmanship borders on obsessive. Parisian custom-woven tartan fabrics meet green-tinted carbon fiber and precision-machined aluminum. Horse motifs are embroidered into the door panels and seatbacks, the seats themselves sculpted to the driver’s exact fit. The pièce de résistance: a gear shifter milled from a single block of aluminum, inset with glass housing a hand-crafted miniature horse sculpture.
Bugatti Design Director Frank Heyl describes the challenge: “To make something look simple is actually incredibly complex. The design has to integrate all of the technological aspects needed, all of the thermodynamics and aerodynamics of a 1,578-hp hyper sports car, while also following a core ethos – established both by us and the client – that the Brouillard was imbued with dignity.”
As with all Bugatti one-offs, there’s no public price. But given the exclusivity and detail, a figure north of $30 million wouldn’t be unreasonable (be sure to check our list of the most expensive cars). The Brouillard will make its public debut during Monterey Car Week at The Quail, A Motorsports Gathering in Carmel, California – before disappearing into the private collection of its owner.
Programme Solitaire has set the tone: for the select few who can dream without budget limits, Bugatti is ready to build machines that are both mechanical marvels and personal masterpieces.
