Creative Packaging Design For SPYTAIL Black Ginger Rum


Creative Packaging Design For SPYTAIL Black Ginger Rum

Unleash a little bit of your inner explorer with SPYTAIL Black Ginger Rum. This Caribbean-inspired rum from France honors those who have ventured to the depths of the ocean with some incredibly impressive packaging. BR Zoom, Biggar & Leith, Stoelzle Glass, and Albagrafica Labels collaborated to develop a bottle and box that take the consumer on an underwater journey in a submarine. “Biggar & Leith, an Independent Family owned Spirits Merchant, today announced the launch of SPYTAIL™ Black Ginger Rum – a super-premium rum, imported from France. SPYTAIL™ is based on a 19th Century French recipe of ageing Caribbean Rum with fresh ginger and spices in the barrel. The rum is distilled in the Caribbean and then aged, spiced and blended at a small family distillery in the Cognac region of France. SPYTAIL™ celebrates the French deep-sea pioneers and the submarines within which they plunged to terrifying new depths. France has a long tradition of pioneering the oceans in both fact and fiction – from the world’s first mechanical submarine (it was called ‘Le Plongeur’ and was tested on the Charente River near the SPYTAIL™ distillery) to Jules Verne’s ‘20,000 Leagues Under the Sea’ and of course Jacques Cousteau’s numerous exploits and innovations. Today, France continues to be a pioneering force in the exploration of the earth’s last undiscovered frontier.” Elwyn Gladstone, founder of Biggar & Leith, mentioned “The heritage of SPYTAIL™, stand out packaging, French craftsmanship and expert rum blending have resulted in an exceptional product that brings something very exciting and new to the burgeoning super-premium rum category. Also, we’re seeing that ginger is becoming a seriously popular flavor among cocktail consumers – Moscow Mules, Dark & Stormy and premium ginger beer are all booming and we think that a delicious Black Ginger Rum is going to fit right in. We can’t wait to get SPYTAIL™ out to thirsty drinkers and look forward to shipping it to ports around the world.”


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1 comment
  1. The protruding metal parts prevent proper stacking of these boxes during transport or inside shelves for sale.
    In this case is ‘creative packaging’≠’good packaging’!

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