What if Vespa released a water purifier product? In order to create a more fun design, a unique brand concept was applied to the water purifier. “This is the Vespa team’s design. I tried hard to put in the charactrastic of the vespa such as colorful, the shape of secure and roundish, feeling of vintage to water purifier. We designed it added to Italia’s sensibility what vespa have got. ” Designers are garim Kim and PDF [Product Designer’s Forum].