Based on an airship platform, the “Aether” cruise experience by UK-based designer Mac Byers allows guests to experience a wider range of destinations in a shorter time, all the while enjoying some of the greatest views imaginable. The exterior of the vehicle is conceived to look unlike any airship ever produced – removing notions of danger, like the hindenburg disaster in 1937 . The concept visually communicates a new generation airship that is not only safe but clean, influenced by the thunderbird 2, star wars and the NASA space shuttle. Drawing reference from suspension bridge cables, the lobby integrates structural cords for details like stairways and tables. The interior space has been designed to be as open as possible – encouraging social interaction and providing a communal gathering place for users to meet.