The following package for milk was developed by Russian brand agency KIAN for soy milk “Soy mamelle”. “The developed conception of the package shape resembled an udder, which presents the first half of the message in that soy milk is identical to that of a cow. The second part of the message is delivered via the colour score and décor of the packaging, which concentrate on the phytogenesis of the product, creating an image of nature and health.” The packaging is developed with two options, individual and family size. The individual packaging is made out of glass, while the family size option is made of a natural latex material.
