Smirnoff Caipiroska Bottle by JWT

packaging design

To launch the new formula of the flavors of Smirnoff Caipiroska, the Brazilian drink that is popular worldwide, design agency JWT created bottles with the texture of the fruit for the flavors lemon, passion fruit and berries and a diagonal perforation, so that consumers could feel the unique experience of peeling a drink made of fruit. And they even sent the bottles in wooden crates to a select mailing list, just like the fruits are transported in large produce markets in Brazil.

 

packaging design

packaging design

packaging design

packaging design

packaging design

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3 Comments
  1. aish

    such a nice and decorative idea.i jus lov it

  2. stella

    epic fail. Design should be solving the problems of excessive packaging, not creating more.

  3. Michelle Leigh

    This is an epically irresponsible design. An added layer of plastic wrap? Plus a layer of plastic netting, AND a wooden crate to ship it in? Come on, when are designers going to stop coming up with these “Great Ideas” that are so very harmful to our environment? This disgusts me.